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About Us



"A retail store with best efforts to make available to consumers, the quality food products and FMCG products at reasonable prices."



In 2014, the Management of West Bengal Essential Commodities Supply Corporation Ltd. (WBECSC), under the Food & Supply Department, Govt. of West Bengal had launched   its own Retail Marketing Outlet named ROUDRA BRISTI at Khadya Bhavan , Esplanade , Kolkata.

After that the management of this Corporation had decided to open ROUDR BRISTI in district’s Municipalities /Corporations under the brand name of “ROUDRA BRISTI” in collaboration with the Urban Development & Municipal Affairs Department, Govt. of West Bengal and State Urban Development Agency (SUDA). Subsequently ROUDRA BRISTI was successfully operationalised in various Municipalities like Bidhannagar Municipal Corporation, Kamarhati Municipality and Madhyamgram Municipality which are being run by the respective Municipality/Municipal Corporation authority.


In 2021, the Management has decided to open own operationable  “RUDRA BRISTI ” outlets at various prominent places of different districts of West Bengal like District Head Quarters, Sub-Divisional Head Quarters or any other important places so that people of the entire State can be benefitted.

Currently, under the guidance and approval of authority, 5(five) own ROUDRA BRISTI outlets have been successfully opened in following five districts;


Two more RB outlets are going to be operationalized very soon at Alipurduar and another at Jalpaiguri District. In near future, few more RB outlets will be opened in the remaining districts for which concerned District Magistrates have been requested to provide suitable locations/accommodations in the respective district.


The main focus of “Roudra Bristi” outlet was to promote exclusive category of various agricultural produce of West Bengal like- Indigenous Rice, Pulses, Honey, Ghee and other products as well as to sell varieties of products of various Manufacturers/ Multi National Companies as mentioned below at a price comparatively lower than the prevailing market price





Procedure for the enlistment of Companies with their Distributors (if- any) under Roudra Bristi in WBECSC Ltd.


Interested companies desirous of being empanelled/enlisted under Roudra Bristi in WBECSC Ltd for supplying and selling their products through RB outlets need to apply to the authority of WBECSC Ltd with following documents.


  1. Valid Trade license

  2. GST Certificate

  3. FSSAI Certificate (For Food products supplier)

  4. Cancelled Cheque

  5. Price list with clearly mentioning HSN Code, GST % and landing rate.

  6. Letter head application for new enlistment along with duly authorized distributors.


(All documents must have to be scanned, stamped, signed & endorsed by company/distributor personnel)



On receiving the relevant documents along with company’s price list, the same are being verified.


Checking of Price List based on market survey



Process of final approval on fulfillment of specified criteria and relevant credentials.



On approval of the company along with distributor, supply order are placed specifying certain quantities.


Though, currently five Roudra Bristi retail outlets have been opened in five different districts in West Bengal , it has been planned to set up Roudra Bristi retail outlets in all districts of west Bengal gradually in forthcoming days for expanding the coverage across the State.

 WBECSC Ltd. has launched 10 (ten) products under the brand name of “Roudra Bristi” aiming to capture the market of Bengal’s traditional aromatic rice like Tulaipanji, Gobindabhog, including some common rice variety like Miniket, Jeerakati  and some other Food products like Flour, Soyabean Chunk, Salt, different pulses like Bengal Gram, Moong Dal and Masur Dal at an affordable price to the consumers of various level. Few more products are in the process of launching in near future under the  Roudra Bristi  brand.





Roudra Bristi has been able to flourish its business network through online platform- Amazon & Offline platform- Spencer’s .Tulaipanji & Gobindabhog have been preliminary qualified for enlistment in both platform. These two products are all time available in Amazon and will be readily available at major outlet of Spencer’s very soon.

Name of the Company
Name of the Enlisted Distributor
Product Segment
Name Of District
Name Of Location
Alipurduar College Halt More (Besides Maa Common Kitchen), P.O - Alipurduar Court, Dist- Alipurduar, PIN- 736122
Paschim Bardhaman
Commercial estate, city center, P.O - Durgapur, Paschim Bardhaman, PIN - 713216
Purba Bardhaman
Khadya Bhavan, P.O : Bardhaman, PIN: 703101 (Near Bardhaman Railway Station
Dakshin Dinajpur
Barail Karmatirtha, Barail, Buniadpur, P.S: Banshihari, Dist: Dakshin Dinajpur, PIN: 733121 (Near Subdivisional office Buniadpur)
Bisnupur UpaBazar Prangon Dakshin Boilapara,Word No-15,Bisnupur Municipality,PIN-722122.
Khadya Bhavan, Chitrar More, Ward no. - 09, PIN-731204.
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